Portfolio · 2024 — 2025
I'm Elizabeth Kugbey, a communication strategist and designer working at the intersection of UI/UX, narrative design, and audience research. I am currently pursuing an MA in Emerging Media Design and Development at Ball State University.
Elizabeth Kugbey — Communication Strategist & Designer
What I do
Strategy, design, story, interface, and research — different tools, the same intention: clarity for the people on the other side of the screen.
Audience research, message architecture, and cross-platform planning that turns complex ideas into campaigns people actually act on.
Posters, flyers, social carousels, brand systems, and editorial layouts built for clarity and reach.
Branching scripts, transmedia worlds, and interactive narratives prototyped in Ren'Py and GitHub stories that let the audience choose.
Wireframes, mid fidelity mockups, and interactive prototypes in Figma and Balsamiq, grounded in journey maps and information architecture.
Mixed-methods studies (Think Aloud, A/B Testing, Interviews, Empathy Research) to surface what people actually feel.
Selected work
A mix of strategy decks, research protocols, narrative experiments, and visual campaigns — each one shaped around a real audience.
View case studyNarrative Design · Interactive Fiction
01 / 02A Ren'Py visual novel co-created with Gélase Magnificat about managing a wildlife reserve — built through research, think-aloud testing, and four major iterations. Playable in-browser on itch.io.
View case studyTRANSMEDIA STORYTELLING · BEHAVIOR-CHANGE GAME
02 / 02A playable HTML mini-game built as one node in a transmedia recycling campaign for Ball State. Drops the right information at the moment of disposal, closing the value–action gap one recyclable item at a time.
Selected work
Research briefs, interface prototypes, and visual campaigns — each one shaped around a real audience.
View case studyDesign Research · Service Design
01 / 08A human-centered investigation co-authored with Ava Monroe and Femi Osholake for EMDD 620, Empathy Research at Ball State University. The brief diagnoses why participation is low and contamination is high, then proposes a redesigned signage and bin system that makes the right choice the obvious one.
View case studyUI / UX Design · Mobile App
02 / 08A bus tracker born from late classes to cold winter mornings at the BSU stop. From hand-sketched wireframes to a six-screen Figma prototype tested with riders using think-aloud sessions.
Social Impact · Content Design
03 / 08A 7-slide carousel translating WHO and UNFPA data on female genital mutilation into a calm, unflinching call to action, shareable without sensationalism.
Visual Communication · Campaign
04 / 08A scrapbook-style Instagram post that turns Ball State's confusing recycling rules into one scannable visual, paired with the broader Recycling Design Brief research.
Social Media · Health Awareness
05 / 08A social post for Mateenah Naa Djama Odoi marking Breast Cancer Awareness Month: pink-on-pink typography wrapped around the iconic ribbon, anchored by a quiet, defiant line: "give up or fight like hell."
Social Media · Seasonal Campaign
06 / 08A Valentine's-season social graphic built around oversized editorial serif typography and a warm portrait, the kind of monthly hello post that signals a brand is paying attention to the calendar with its audience.
Social Media · Seasonal Campaign
07 / 08A soft, image-led Mother's Day post that lets a single tender moment carry the message. Restrained type, generous breathing room, and a gentle floral accent, designed to feel like a card, not an ad.
Flyer Design · Nonprofit
08 / 08A community fundraiser flyer for Motivate Our Minds Learning Center in Muncie, IN. Confident headline typography, friendly photography, and a clear call to action turn a pie sale into a recognizable program-funding moment.
Client note · Motivate Our Minds
“This is absolutely wonderful! Thank you so much for helping Motivate Our Minds Learning Center by creating the promotion blast for our Wick's Pie Fundraiser at the eleventh hour”
Toolkit
Currently accepting new collaborations
Whether it's a campaign, a research study, an interactive narrative, or a fresh interface — I'd love to hear what you're working on.
Start a conversation